Archives for posts with tag: edelman

The  Hispanic Public Relations Association has partnered with Cal State University Dominguez Hills to present a panel discussion on preparing for the communications job market. Join experts in public relations and communications on Thursday, April 28, in their discussion on how students can act now by acquiring the skills and resources to better equip themselves before entering communications as a profession. Featured are Maricela Cueva of VPE Public Relations, Hector Galvan of Sprint, Raul Gordillo of the Southern California Gas Company, Willy Villarreal of Edelman, and our own Anne Weber of Trufflepig Search.

RSVP on HPRA’s Facebook page.

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The Edelman Trust Barometer for 2011 shows a change in trends from previous years that may surprise some. Since 2006, people have looked to their peers as authorities on consumer products, restaurant reviews, and everything else. CEOs have seen a proportionate decline when compared to the increased trust people put in their peers between 2006-2010. But this year is different. CEOs and corporate spokespeople are on the rise again, especially as more and more people expect transparency and want to start conversation with the companies themselves, not just the company’s customers. Granted, people still look to “people like me” when making purchasing decisions but they are also taking stock of the company’s reputation, brand and culture when making these decisions.

Does this change mark the return of traditional PR? Probably not at the expense of digital but integrated strategies seem to be most effective. Don’t ditch all the traditional concepts; learn how to apply them to the digital landscape.

Corporate Spokespeople Getting Their Mojo Back?

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