Archives for posts with tag: social media tools

Managing a Facebook Career Page is another way to broaden a company’s social engagement.  It may seem a bit superfluous to have a Facebook Career Page in addition to a company website or company LinkedIn profile, but having a career page on Facebook immediately opens up a business to the 901 million Facebook users.

By curating your Facebook Career Page yourself, instead of letting Facebook automatically create one, you are taking control of your brand, much the same way as creating a page for your business gives you control over the content.  Managing your company’s page yourself is the only way that you can control how your brand is marketed.

Having a career page provides an outlet for you to create a dialogue with your consumer base.  Marketing through social media is all about creating a community of followers and interacting with your followers can strengthen your brand, SEO, and customer base.  Some tips for engaging your followers on Facebook include: sharing links instead of only text and give your followers reason to spread the word of your brand through promotions, useful original content, and thoughtful leadership.  Include phrases such as “share with your friends” and “click here” to create an interactive relationship with your followers.  Direct them to your other web presences to add value and track the user engagement.

Having a Facebook Career Page can be time consuming, but it can also be an asset to help build your brand.  LIke any medium, make sure this also fits with your overall brand strategy before you just hit “Go”.

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These are the  growing social media tools that will undoubtedly be indispensable in the upcoming year.

  • Content marketing, which has had some power as a social media tool in the past, will in the upcoming year become extremely influential, due, in part, to the now widespread knowledge of how to optimize SEO and how to manage customer relationships.  We’ve reached a period where marketers must have a variety of skills, from using online resources, to knowing how to edit a video.
  • In addition to having a variety of skills, marketers must also now be able to integrate marketing, technology, and data.  This is what Marketing Technologists and Marketing Scientists have specialized in.  The focus on this integration is going to be even more important in the upcoming year and is why marketers need to have knowledge of the entire spectrum of social media.
  • With Facebook, Linked In, and Reddit leading social media, it is vital not just to have a page, but to constantly update it and gain more influence.  Knowing the influence of your social media is a necessity for having an effective social media site.  Sites like Klout and PeerIndex, which put a number to your influence on social media, are incredibly helpful in figuring out what exactly your influence is and how you can improve it.
  • Social Media, with its inherent translucence, has created some potential problems with privacy and security–on both the individual and organizational level.  That is why, the last tool we’re thankful for is social media security.

For more on these growing tools and more, read this.

Social Media Week begins in twelve cities across the world featuring free events, workshops, and networking get-togethers.  This biannual conference, first held in 2009, aims to educate and involve people in the upcoming trends of social media.  Each day features a variety of events on different facets of social media, from using social media as a tool to help your business and expand your reach, to managing your privacy and online reputation.

New social media tools are emerging each day and Social Media Week is a great way to ensure that you are up to date with new these new tools, not to mention free.  Everyone from CEOs to artists who use social media for personal branding will find an event targeted at helping them fulfill their goals TrufflePig Search is very excited to participate in Social Media Week in Los Angeles in September and in Hong Kong this February.

EVENT SCHEDULE AND RSVP http://socialmediaweek.org/schedule/

GET INVOLVED http://socialmediaweek.org/get-involved/

In the weeks following the limited release of Google+, ten million people have already jumped onboard.  Initial reactions to Google+ have been mixed.  It could be another superfluous social networking site that will ultimately cause more headaches than it will solve.  Others, however, see it as an innovative tool that effectively combines all of Google’s features (Chrome, GMail, Google Reader, etc.) into one cohesive social media site.

One of the most praiseworthy features is the interface itself, which is sleek and user-friendly.  Google+ allows users to create different “Circles” of people and share information within these specific circles. This is an intuitive improvement to Facebook’s privacy settings. Facebook received criticism for this as more users were added.  Facebook now allows you to create different groups and restrict their access to your profile; however, Google+’s circles are far more effective at restricting access to different groups of people and are more user friendly.   Facebook was a cleaner, more sophisticated upgrade to the cluttered Myspace, and now it seems that Google+ is just that to Facebook.

Google+ will also impact search responses.  This can either be a good or bad thing, depending on if you want your information to be more readily available on the internet.  For businesses using Google+ as a marketing tool, this is an obvious benefit.  The interface seamlessly integrates Gmail and Google Reader, and by doing so, Google+ connects many sites and flows seamlessly into your web browsing routine.

Google+ is not, however, without criticism.  While most have praised the site for the circles, some have called them too complicated for the average user.  It is also impossible to filter your streams.  The lack of a search bar is also perplexing, considering Google is first and foremost a search engine.  Overall, the consensus is that Google+ deals with features that the public believe should be improved but not changed altogether—it’s a solid first step.

The jury is still out on whether Google+ will make Facebook obsolete, if it will become another social media site, or if people will simply lose interest in it.  It is important to realize that Google+ is still in its first stages, developers still can change and update features to suit the public’s needs.  At this point, Google + has the potential to grow into something lucrative, but only time can tell if it will live up to its initial hype.

For more on Google+ branded pages

In today’s super-connected world, brands must remain tech-savvy to stay relevant and prove their value to customers who are online more than ever.  A recent Bloomberg article reports how the automotive industry has adapted to the needs of its customers on the web.

In the article, Johan de Nysschen, Audi’s U.S. chief, says that people are accustomed to the benefits of connectivity intheir everyday lives, so car companies shouldn’t expect drivers to be isolated from what’s happening around the world when they get into their vehicles.

Here’s how a few car companies are keeping up with customer needs, according to Chris Reiter and Tim Higgins at Bloomberg:

Toyota: just announced last week that they will begin work on Toyota Friend, a social network for Toyota owners, details to be announced soon.

BMW: allows users to lock their cars and turn on the heat remotely via a smartphone app.

Ford: lets users play music on voice command and have their tweets read out loud.

Audi: will add real-time traffic data to its navigation service in Europe later this year.

Mercedes: provides Internet access (full while stationary, restricted when driving!) in select models.

Read more here.

Social media for business encompasses more than the average person’s Facebook status update or Tweet about the latest viral video. For companies, social media offers a range of opportunities to connect and engage with their target audience with more targeted ads, direct engagement with potential and current customers, and unique branding opportunities, just to name a few of the possibilities.

At Trufflepig Search, we know it takes much more than a registered company page on Facebook to maximize the potential of social media. How do you increase followers? Are you producing content of value to your customers and clients? How do you handle negative feedback or legal compliance in your industry?

To launch a successful social media campaign, there are critical factors: strategic goals, implementation, and fine-tuning of the tools to reach the target audience:

(1) Strategists plan campaigns and decide for using social media for the company. They determine the budget and feasibility of initial social media use, and decide how the company will choose to improve the campaign most practically and efficiently. Often strategists manage additional aspects, depending on the size of the company and its social media budget.

(2) Implementers and engagers (whose duties are often distributed among marketing, communications, sales, HR, and customer service) get the firm’s social media platforms up and running. This involves the design, content, and engagement that go into creating successful social media pages that communicate the company’s culture and goals. They also manage the personal representation of the organization and become most valuable once a social media interface is established. This role serves as the basis by which the company maintains good communication with its relevant clients, bloggers, or influencers. Implementers typically interact directly with customers so it is essential that they are well-trained in the company policies.

(3) Technologists who manage the marketing technology and tools are essential after the first implementation phase because social media is constantly changing and tools are constantly being created. Social media maximization demands constant re-evaluation to better suit customer needs, enhance the brand, and offer genuine value as a thought leader. Technologists are often developing apps, collecting metrics, and reviewing analytics to judge which tactics are effective and which need revamping.

Read an in-depth analysis of the different roles and skill sets that fall within these categories of social media professions on Quora. Our response is also shared in the discussion.

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