Archives for posts with tag: pr

The PRSA panel about “Facebook’s Impact on Entertainment, PR, and Marketing” was an insightful look into a tool that over 750 million people use, many of them everyday.  This panel was led by Allyson Smith, VP, New Media at The Jim Henson Company; Clinton Schaff, VP, Dialogue Digital and Interactive Media Group and Golin Harris; Rich DeMuro, Tech Reporter at KTLA and Tribune; Eric Kuhn, Social Media Agent at United Talent Agency, and Kay Madati, Entertainment Strategist of Global Customer Marketing of Facebook.  Even though Facebook is not the newest social media tool, it is still proving indispensible and continues to penetrate deeper into user’s daily lives.  While all the panelists did concede that Facebook can in fact be a black hole of productivity on a personal level, they placed a greater importance on the benefits that Facebook can provide on a business level, and further on a social level.

There is a distinct difference between using Twitter and Facebook for business, and each panelist advised people not to combine their Facebook and Twitter accounts because the two sites have very different purposes.  Facebook provides a more natural forum for building a personal, thoughtful relationship; whereas Twitter provides a much faster and more concise diffusion of information—it’s great as newsfeed but for interacting with others Facebook is still king.  That is not to say that Twitter doesn’t lend itself to a dialogue, Twitter is great at getting the conversation started with people with like interests, Facebook is useful for keeping it going.

The event also highlighted how popularity and influence, which can be measured by Klout, on Facebook translates to popularity and influence in the real world.  But you shouldn’t just view your Facebook as a way to gauge your influence, you should use Facebook to build your brand by engaging people.  For instance, having a certain number of Facebook likes on its own is meaningless if this not equate to real world consumers or clients.  It is essential to be active on your Facebook and ensure that you will pop up the newsfeeds of those who liked your page.  Make sure to post engaging, pertinent status updates to build your fan base.  The panelists also discussed the importance of responding to negative posts that may be posted on your wall, for more on the importance of responding to criticism read our previous article here.

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The most popular discussion on LinkedIn’s “Intelligent Social Media” Group asks a pressing question about social media ownership within companies: Who should own the social media responsibility in corporations? Obviously, this is a loaded question with multi-faceted answers but the best discussions on LinkedIn generally are. Jay Baer, founder of Convince and Convert, and Amber Naslund break down this frequently complicated issue in terms of football. Even if you’re not a sports fan, the analogy is easy to understand and implement for any sized organization.

The coaching staff can be large or small but should represent many different departments including Marketing, PR, Communications, Investor Relations, HR, Customer Service, and IT—just to name a few. The players are the listeners and implementers, they are the ones making it happen on the ground level and interacting with customer conversations directly. They should be well-trained and well-versed in the tools and procedures and managed accordingly. The participants that develop the strategies for each facet of social media represent The Booth. The Booth may not require daily involvement but is important to developing a strategy that will increase ROI and accomplish communication goals rather than just being present without any real objective.

3 Key Roles to Make Your Social Team Scalable

One of the continuous discussions and questions surfacing in the social media chatterbox is that of “who owns social media?” Is it marketing? Public relations (PR)? Customer service? Continue Reading…

 

There has never been a more exciting time to be in public relations, advertising and marketing, thanks to the revolutionizing momentum of social media, online communications and creativity.  The sheer adventure of being at the beginning of a new frontier, a global transformation, a whole new way of looking at communication, it’s exhilarating.

Also it’s confusing, and corporations are wondering—who’s who and where’s where in this new world.  Who really knows what they are doing?  And are most corporate communications departments fumbling as they learn?  Can anyone afford to make mistakes as they learn?

On this threshold comes a new company, called Trufflepig Search, to recruit experienced communications and marketing professionals who are fluent in social media and savvy about how to harness the beast to drive the brand.   Trufflepig Search—we dig deep to unearth the best in social media.  Like the prized animal that can sense where the most delicious mushrooms grow and dig them up unharmed for consumption by people who appreciate the best, we at Trufflepig Search know how to find the best communicators and separate them from the rest.  We bring them to client corporations for consumption as full-time leaders and coaches—the key to corporate social media strategy that works.

With offices in Los Angeles and Hong Kong, Trufflepig Search will launch in January 2011, to serve the hungry consumer brand companies who desperately need strategic communicators who can navigate and capture social media for their brands.   Launched as a separate division of respected executive search firm Berkhemer Clayton, Trufflepig Search will capture the category.  Our goal is that inside three months, corporate communications executives will think Trufflepig when they need one or a team of social media pro’s.

The team-members we place will transform your company for the digital age.

“We dig deep to recruit the best in social media,” let us know what you think of this tagline on our Facebook page, Twitter, or join our LinkedIn group; comments, follows, and likes welcome. And look forward to our website launch in January 2011!

 

 

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