The accessibility of media shared on platforms like Twitter, Facebook, and Youtube has permanently changed marketing. Michael Stelzner’s report surveyed over 3300 marketers to provide a snapshot of what marketers are up to in business for 2011. .jpg "sm marketing")
Here is the complete ‘2011 Social Media Marketing Industry Report’.
A few take-aways:
- The top question marketers wanted answered was on measurement tools to track ROI
- 93% of those surveyed used some form of social media in their marketing efforts
- 90% said it was important to their business (key insight: smaller businesses were more likely to agree)
- A significant 58% of marketers are using social media for 6 hours or more each week and 34% for 11 or more hours weekly
- 72% of marketers who have been using social media for more than 3 years report it had helped them close business
- At least 73% of marketers plan on increasing their use of YouTube/video, blogs, Facebook and Twitter
- 92% of marketers are using Facebook and 75% plan on increasing their activities
- Blogs remain a strong area of focus for social media marketers, with 75% indicating they’ll increase their blogging activities
- 73% of marketers will increase their activities on Twitter. Large businesses are most likely to increase their activities on Twitter, with 77% reporting
Trufflepig Search says that social media is essential for business. Targeted exposure, engaging with customers, and upping search engine rankings are just a few of the critical benefits—adding to what social media does for HR, recruiting, customer service, and PR.
Trufflepig Search 