Archives for posts with tag: blogs

The accessibility of media shared on platforms like Twitter, Facebook, and Youtube has permanently changed marketing. Michael Stelzner’s report surveyed over 3300 marketers to provide a snapshot of what marketers are up to in business for 2011. 

Here is the complete ‘2011 Social Media Marketing Industry Report.

A few take-aways:

  • The top question marketers wanted answered was on measurement tools to track ROI
  • 93% of those surveyed used some form of social media in their marketing efforts
  • 90% said it was important to their business (key insight: smaller businesses were more likely to agree)
  • A significant 58% of marketers are using social media for 6 hours or more each week and 34% for 11 or more hours weekly
  • 72% of marketers who have been using social media for more than 3 years report it had helped them close business
  • At least 73% of marketers plan on increasing their use of YouTube/video, blogs, Facebook and Twitter
  • 92% of marketers are using Facebook and 75% plan on increasing their activities
  • Blogs remain a strong area of focus for social media marketers, with 75% indicating they’ll increase their blogging activities
  • 73% of marketers will increase their activities on Twitter. Large businesses are most likely to increase their activities on Twitter, with 77% reporting

Trufflepig Search says that social media is essential for business. Targeted exposure, engaging with customers, and upping search engine rankings are just a few of the critical benefits—adding to what social media does for HR, recruiting, customer service, and PR.

Most company blogs feature what strategist Mark Schaefer describes as the “killer P’s”: pronouncements, promotions, and product descriptions. The content is typically no different than what you’d find in the pressroom of the company website or the product line information, and offers little more. In fact, these blogs exist more because a company should have a blog, rather than sharing value-added information to the audience.

Interestingly, “only 22% of the Fortune 500 [companies] blog, compared to 45% of the Inc 500, and about 80% of non-profits”—a trend that may surprise many. Mark Schaefer has combed hundreds of company blogs and shared 10 companies that are doing blogging right. Each blog is different, with a different goal, and varied audience. There are many more high technology blogs worth checking out but for these purposes the best Fortune 500 non-tech blogs are listed.

The 10 Best Corporate Blogs in the World

My reaction to most company blogs: “Blah, Blah and Double Blah!”

I recently taught a class on corporate blogging at the amazing social media marketing graduate program at Rutgers University.  In my research for the class, I pored through hundreds of websites looking for examples of the best company blogs in the world

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