Archives for posts with tag: trufflepig search

This January marks our inaugural year in business, and we just wanted to say “thank you” as we wish you Happy New Year.

We launched our Trufflepig Search division to help client companies find social media and digital communications professionals below the executive level.  And we opened our office in Hong Kong–Trufflepig Search Ltd.– to serve client corporations in Asia.  Our clients include AutoTrader, GE, Gap, Huawei and Coca-Cola/Japan.

As the economy builds momentum in 2012, Trufflepig Search is here to help find your next great social media or digital communications team member in the United States or Asia.

We wish you a new year full of health, enjoyment, productivity and profitability.

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The volume and constant flow of today’s online information can make it difficult to stand out in the sea of resumes and profiles, often making it difficult for recruiters to pinpoint the right candidates. The applicants who possess qualities suited for the company may not put as much time into polishing their personal profiles as they do their resumes and cover letters.

Trufflepig Search sees social networking sites as a hub of opportunities for people to not only stay connected, but also a place for prospects to market themselves as potential employees. The search power that comes with being part of a social network—because it is social—creates more chances for recruiters to recognize a candidate with a history of engagement in industries relevant to the hiring company. Sites like LinkedIn, in particular, are especially useful for showcasing accumulated experience in the workforce because of its professional focus on networking.

In her article, “Everybody’s Business,” Margaret Milkint of Best’s Review advises jobseekers to become proactive in the virtual world so that employers can spot a prospective candidate: “Merely joining a social network is equivalent to hiding in the corner at a networking event. With your original goal in mind, participate! Search for and link to, friends or follow people who can add value. Join relevant groups; monitor or post jobs; and share interesting links and insightful remarks. … demonstrate a willingness to act … by participating in the conversation.”

LinkedIn even provides its users with a profile-building checklist to maximize their exposure to recruiters. Use it!

The  Hispanic Public Relations Association has partnered with Cal State University Dominguez Hills to present a panel discussion on preparing for the communications job market. Join experts in public relations and communications on Thursday, April 28, in their discussion on how students can act now by acquiring the skills and resources to better equip themselves before entering communications as a profession. Featured are Maricela Cueva of VPE Public Relations, Hector Galvan of Sprint, Raul Gordillo of the Southern California Gas Company, Willy Villarreal of Edelman, and our own Anne Weber of Trufflepig Search.

RSVP on HPRA’s Facebook page.

The accessibility of media shared on platforms like Twitter, Facebook, and Youtube has permanently changed marketing. Michael Stelzner’s report surveyed over 3300 marketers to provide a snapshot of what marketers are up to in business for 2011. 

Here is the complete ‘2011 Social Media Marketing Industry Report.

A few take-aways:

  • The top question marketers wanted answered was on measurement tools to track ROI
  • 93% of those surveyed used some form of social media in their marketing efforts
  • 90% said it was important to their business (key insight: smaller businesses were more likely to agree)
  • A significant 58% of marketers are using social media for 6 hours or more each week and 34% for 11 or more hours weekly
  • 72% of marketers who have been using social media for more than 3 years report it had helped them close business
  • At least 73% of marketers plan on increasing their use of YouTube/video, blogs, Facebook and Twitter
  • 92% of marketers are using Facebook and 75% plan on increasing their activities
  • Blogs remain a strong area of focus for social media marketers, with 75% indicating they’ll increase their blogging activities
  • 73% of marketers will increase their activities on Twitter. Large businesses are most likely to increase their activities on Twitter, with 77% reporting

Trufflepig Search says that social media is essential for business. Targeted exposure, engaging with customers, and upping search engine rankings are just a few of the critical benefits—adding to what social media does for HR, recruiting, customer service, and PR.

by Sai Pradhan, Managing Director, Trufflepig Search Limited, Hong Kong

Trufflepig Search Limited is part of a group of engaged social media practitioners in Hong Kong called HK Social. This month, Jay Oatway, “the most followed man on Twitter in Hong Kong” hosted HK Social’s monthly gathering, and shared his thoughts on the future of social networking using Color, a new photo sharing app, as an example.

Color is fascinating. It capitalizes on the urge we all have to see everything that’s around us, not just from our own angle, but from the other side of the room, providing a visual map of our surroundings.

Here’s how it works:

You post a photo or video publicly when you’re logged in, and your content is streamed to everyone else within 100 feet of your location. You don’t choose your network; this app does it for you. As a result, what you have is a series of images from various perspectives, all of the same location you are in yourself.

Click here to see a demo.

Jay uses the example of the International World Rugby Sevens, a tremendously popular annual event in Hong Kong which took place last month. While quite a few of us in the stands shared photos and comments via Twitter at this notoriously vibrant sporting event, how much more visual information might we have had if several people were using the Color app?

“It’s hard to pinpoint the best use case for this app because it is so unique in design. You can use it to share photos among a group without having to pass the phone around, or you can use it to keep a visual log of not only your life, but of the lives of those you see the most,” writes Ben Parr for Mashable.

It remains to be seen how well this app does in comparison to the slew of new photo and video sharing apps on the market, but we’re looking forward to discovering its many uses.

Social media for business encompasses more than the average person’s Facebook status update or Tweet about the latest viral video. For companies, social media offers a range of opportunities to connect and engage with their target audience with more targeted ads, direct engagement with potential and current customers, and unique branding opportunities, just to name a few of the possibilities.

At Trufflepig Search, we know it takes much more than a registered company page on Facebook to maximize the potential of social media. How do you increase followers? Are you producing content of value to your customers and clients? How do you handle negative feedback or legal compliance in your industry?

To launch a successful social media campaign, there are critical factors: strategic goals, implementation, and fine-tuning of the tools to reach the target audience:

(1) Strategists plan campaigns and decide for using social media for the company. They determine the budget and feasibility of initial social media use, and decide how the company will choose to improve the campaign most practically and efficiently. Often strategists manage additional aspects, depending on the size of the company and its social media budget.

(2) Implementers and engagers (whose duties are often distributed among marketing, communications, sales, HR, and customer service) get the firm’s social media platforms up and running. This involves the design, content, and engagement that go into creating successful social media pages that communicate the company’s culture and goals. They also manage the personal representation of the organization and become most valuable once a social media interface is established. This role serves as the basis by which the company maintains good communication with its relevant clients, bloggers, or influencers. Implementers typically interact directly with customers so it is essential that they are well-trained in the company policies.

(3) Technologists who manage the marketing technology and tools are essential after the first implementation phase because social media is constantly changing and tools are constantly being created. Social media maximization demands constant re-evaluation to better suit customer needs, enhance the brand, and offer genuine value as a thought leader. Technologists are often developing apps, collecting metrics, and reviewing analytics to judge which tactics are effective and which need revamping.

Read an in-depth analysis of the different roles and skill sets that fall within these categories of social media professions on Quora. Our response is also shared in the discussion.

Since 2010, Twitter celebrated its 5th birthday and LinkedIn now reaches over 100 million users—needless to say, social networks are still growing rapidly and are retaining their user base as well. Facebook moved to business pages, Youtube is growing its popularity abroad, and the advancements of mobile devices took these services on the go. Social media is not going away. Last year’s impressive growth statistics pale in comparison to this year’s. LinkedIn alone posted 100% user growth over the past year, breaking the 100 million user mark.

By constantly re-evaluating audience needs and adjusting accordingly, many have managed to attract and retain users amidst a growing need for managing enormous numbers. Trufflepig Search uncovers the best experts making this growth possible for companies, agencies, and non-profits.

Here are the exploding numbers from Jake Hird of Econsultancy on the expansion of social media’s biggest players in a comparison of 2010’s users with those of today.

There has never been a more exciting time to be in public relations, advertising and marketing, thanks to the revolutionizing momentum of social media, online communications and creativity.  The sheer adventure of being at the beginning of a new frontier, a global transformation, a whole new way of looking at communication, it’s exhilarating.

Also it’s confusing, and corporations are wondering—who’s who and where’s where in this new world.  Who really knows what they are doing?  And are most corporate communications departments fumbling as they learn?  Can anyone afford to make mistakes as they learn?

On this threshold comes a new company, called Trufflepig Search, to recruit experienced communications and marketing professionals who are fluent in social media and savvy about how to harness the beast to drive the brand.   Trufflepig Search—we dig deep to unearth the best in social media.  Like the prized animal that can sense where the most delicious mushrooms grow and dig them up unharmed for consumption by people who appreciate the best, we at Trufflepig Search know how to find the best communicators and separate them from the rest.  We bring them to client corporations for consumption as full-time leaders and coaches—the key to corporate social media strategy that works.

With offices in Los Angeles and Hong Kong, Trufflepig Search will launch in January 2011, to serve the hungry consumer brand companies who desperately need strategic communicators who can navigate and capture social media for their brands.   Launched as a separate division of respected executive search firm Berkhemer Clayton, Trufflepig Search will capture the category.  Our goal is that inside three months, corporate communications executives will think Trufflepig when they need one or a team of social media pro’s.

The team-members we place will transform your company for the digital age.

“We dig deep to recruit the best in social media,” let us know what you think of this tagline on our Facebook page, Twitter, or join our LinkedIn group; comments, follows, and likes welcome. And look forward to our website launch in January 2011!

 

 

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