Archives for posts with tag: instagram

Ask any expert, mobile is the future of social media.  Online media is integral to the success of many businesses, and mobile social media sites are gaining traction with the  increasing number of smartphones users.  Instagram started out 2012 with approximately 15 million users and has grown to 80 million users in seven months.  Instagram surpassed Foursquare, a mobile site that had been available for a year longer and on more mobile phones.  Since Facebook’s acquisition of Instagram, Instagram has 100 million users as well as 11 million daily users (up from 860,000 daily users).  

With the prevalence of smart phones comes a greater demand for websites optimized for mobile use.  More importantly, as mobile use becomes more the norm, consumers will grow frustrated with companies that have not optimized accordingly, sometimes tarnishing the brand’s public image.  Businesses that do not have an innovative and user-friendly mobile site automatically put themselves behind businesses that have invested in mobile technology.  Even though about half of Facebook’s 900 million users access the site from their mobile phone, Facebook has had difficulty in optimizing its mobile site.  Facebook’s acquisition of Instagram will hopefully help Facebook become more mobile-friendly.  

Mark Zuckerberg has explained that Facebook’s acquisition of Instagram does not mean that Facebook intends to integrate the two. He said earlier this month, “We want to help it grow to hundreds of millions of users. We have no agenda into making them going into our infrastructure. We’re going to do the things we would have done if they were an Open Graph partner, but we’ll be able to prioritize them.”

For part 1 of our instagram series, click here

For more on Instagram

40% of the top 100 brands are all on Instagram.  Out of the top 100 brands, 37 regularly post photos, and 17 of these 37 brands have over 10,000 followers each.  The top 10 brands on Instagram have a 96% engagement.  

Instagram can easily help you optimize content by noting which photos garnered the most feedback, and what time during the day you get the most feedback from followers. However, make sure not to post photos that are overtly promotional– top brands on Instagram post photos to build their brands, not promote.

Instagram’s new business blog features MTV, Starbucks, Victoria’s Secret, EOnline, and Burberry as the most followed brands on Instagram.  MTV is the most popular Instagram profile with over 846,000 followers. These accounts all try to post photos that they think their users will enjoy and ultimately comment on or “like” instead of photos that directly promote their brand. Successful companies become tastemakers on instagram instead of touting their products endlessly.   

Not every company is suited to Instagram.  As shown by a study in April, Instagram’s users are predominantly in the 18-35 age range.  The most popular companies on Instagram are product-driven brands that appeal to younger generations, if your brand doesn’t fall into that category it will probably be difficult to market your company towards that demographic.  

Instagram allows businesses to grow their mobile audience–the next frontier in social media.  

Facebook published new stats in an amendment to its S1 documents.  These new stats depict Facebook’s growth and revenue up until March 31st.  The new stats demonstrate once again how profitable and popular Facebook is.

In just one year, Facebook has managed to increase the number of monthly users from 680 million to 901 million.  The number of daily users has also increased from 372 million to 526 million.  About 125 billion friendships are documented on Facebook every single day.  These stats show what a staggering impact Facebook has on our lives.  Even the number of monthly mobile users is remarkable, totalling at 488 million users.

Regarding profit, Facebook’s revenue increased from $731 billion last year to $1.058 billion.  However, the net income of this quarter did decrease from last year’s quarter.  If Facebook’s purchase of Instagram does not pan out then Facebook will have to pay $200 million.  The deal is itself worth $1,010,470,000.  As Facebook users already share 300 million photos every day on Facebook, it made sense for Zuckerberg to buy Instagram.  Facebook’s purchase of Instagram will allow it to further its presence in photo sharing.  Whether or not this billion dollar purchase of Instagram will pay off, only time will tell.  Critics of the purchase claim that Instagram may prove to be a passing trend that will quickly become outdated.  Other criticism is that Instagram will not have any positive effect on Facebook’s number of users or profit.

 

For more on the S-1 Amendment

For more on Facebook’s purchase of Instagram

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