Archives for posts with tag: Mark Zuckerberg

Facebook published new stats in an amendment to its S1 documents.  These new stats depict Facebook’s growth and revenue up until March 31st.  The new stats demonstrate once again how profitable and popular Facebook is.

In just one year, Facebook has managed to increase the number of monthly users from 680 million to 901 million.  The number of daily users has also increased from 372 million to 526 million.  About 125 billion friendships are documented on Facebook every single day.  These stats show what a staggering impact Facebook has on our lives.  Even the number of monthly mobile users is remarkable, totalling at 488 million users.

Regarding profit, Facebook’s revenue increased from $731 billion last year to $1.058 billion.  However, the net income of this quarter did decrease from last year’s quarter.  If Facebook’s purchase of Instagram does not pan out then Facebook will have to pay $200 million.  The deal is itself worth $1,010,470,000.  As Facebook users already share 300 million photos every day on Facebook, it made sense for Zuckerberg to buy Instagram.  Facebook’s purchase of Instagram will allow it to further its presence in photo sharing.  Whether or not this billion dollar purchase of Instagram will pay off, only time will tell.  Critics of the purchase claim that Instagram may prove to be a passing trend that will quickly become outdated.  Other criticism is that Instagram will not have any positive effect on Facebook’s number of users or profit.

 

For more on the S-1 Amendment

For more on Facebook’s purchase of Instagram

Pinterest is the latest Social Graph, a concept that Mark Zuckerberg founded in 2008.  The idea of the Social Graph is to analyze users’ content sharing and interactions with each other.  Pinterest has garnered immense popularity over the past months with individuals and businesses alike.  Pinterest is also popular overseas and in China.  By allowing users to focus on spreading their interests instead of enabling just another social network, Pinterest is an ideal social media tool for marketing and branding. Businesses can use Pinterest to showcase their products, develop a stronger brand, and establish rapport with their customers.

Smoyz, an Israeli digital agency, has gone beyond just having a company Pinterest account, by developing an entire campaign based on this Social Graph.  The agency studied the pins of 50 women and created personalized items for each woman.  The response to this campaign was immense:  the 50 women brought in 2,284 interactions and 694, 853 impressions.  This feedback was possible because Pinterest is all about spreading and sharing interests.

Another innovative use of Pinterest comes from China, where companies create Pinterest clones– sites that provide the same service as Pinterest but with different names.  Two of these companies, Mogujie.com and Melishuo.com, allow users to pin proucts only from the site Taobao.com, China’s largest eCommerce site.  Even though users have only one site to “pin” from, both these Pinterest clones are a success.

Currently, Pinterest is the ideal platform for sharing interests.  Companies can optimize their use of Pinterest to increase traffic to their site and to build a wider audience.

For more on how to differentiate your brand with social media.

Every Tuesday, new changes are rolled out on Facebook, and last Thursday’s F8 Conference introduced big changes to further its mission of making the world more connected.  Mark Zuckerberg did not disappoint at this year’s conference, shedding light on his reasons behind some of the changes.

Let’s face it—whenever Facebook changes its format, people complain until they get used to it and start to embrace the changes.  But does more always mean better? Part of the power of social media is that the user has the power of curation and can choose what to share, giving further value to the content. If everything that Facebook users glance at is automatically shared, it lessens the value of the information available. Making the choice to share something is more meaningful than having it automatically shared. Even though Zuckerberg explained that users will maintain the authority to make other actions more important in Timeline, what is the point of the Ticker if it only captures less interesting updates?

One of the more controversial changes made to Facebook is the use of “frictionless” sharing.  Everything you do on Facebook apps will be visible, either in the news feed or in the seemingly superfluous Ticker.  Zuckerberg thinks that this will enable people to be more connected.  If you listen to something on Spotify, it will show up in the Ticker, at the top right of the screen, and everyone will see what you’re listening to and when you’re listening to it.  Do we really need, or do we even want to know what our friends are doing on a real-time basis, as trivial as what song they are listening to?  Do we really want all this transparency, or as Zuckerberg put it, do you “get closer to your authentic identity when you share everything”?  Only time will tell how people respond to this.  It could be embraced, or it could prove to be a nuisance in this world of already excessive information overload.

The current layout of Facebook is going to be replaced by a layout that is more extensive and detailed, best exemplified in the new feature, Timeline.  Timeline organizes everything that you have done on Facebook and makes it easy to see what was going on at any point in your life.   This change to Facebook sounds fairly interesting, and sounds like it will cause people to spend even more time on their profile going through old photos and statuses. Zuckerberg harped on the point that we will now be able to more fully express our authentic selves, but does more sharing necessarily equate to more authenticity? Maybe Facebook is great because you can be the person that you want to be—popular, witty, attractive, or a world traveler—or seem to be.

If Facebook’s mission is to make the world more connected, than these new changes are steps in the right direction. But most people use Facebook to build deeper connections and conversations with the people already in their lives, not to create new connections with people they don’t know.

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