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The accessibility of media shared on platforms like Twitter, Facebook, and Youtube has permanently changed marketing. Michael Stelzner’s report surveyed over 3300 marketers to provide a snapshot of what marketers are up to in business for 2011. 

Here is the complete ‘2011 Social Media Marketing Industry Report.

A few take-aways:

  • The top question marketers wanted answered was on measurement tools to track ROI
  • 93% of those surveyed used some form of social media in their marketing efforts
  • 90% said it was important to their business (key insight: smaller businesses were more likely to agree)
  • A significant 58% of marketers are using social media for 6 hours or more each week and 34% for 11 or more hours weekly
  • 72% of marketers who have been using social media for more than 3 years report it had helped them close business
  • At least 73% of marketers plan on increasing their use of YouTube/video, blogs, Facebook and Twitter
  • 92% of marketers are using Facebook and 75% plan on increasing their activities
  • Blogs remain a strong area of focus for social media marketers, with 75% indicating they’ll increase their blogging activities
  • 73% of marketers will increase their activities on Twitter. Large businesses are most likely to increase their activities on Twitter, with 77% reporting

Trufflepig Search says that social media is essential for business. Targeted exposure, engaging with customers, and upping search engine rankings are just a few of the critical benefits—adding to what social media does for HR, recruiting, customer service, and PR.

Since 2010, Twitter celebrated its 5th birthday and LinkedIn now reaches over 100 million users—needless to say, social networks are still growing rapidly and are retaining their user base as well. Facebook moved to business pages, Youtube is growing its popularity abroad, and the advancements of mobile devices took these services on the go. Social media is not going away. Last year’s impressive growth statistics pale in comparison to this year’s. LinkedIn alone posted 100% user growth over the past year, breaking the 100 million user mark.

By constantly re-evaluating audience needs and adjusting accordingly, many have managed to attract and retain users amidst a growing need for managing enormous numbers. Trufflepig Search uncovers the best experts making this growth possible for companies, agencies, and non-profits.

Here are the exploding numbers from Jake Hird of Econsultancy on the expansion of social media’s biggest players in a comparison of 2010’s users with those of today.

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