Archives for the month of: May, 2012

Facebook published new stats in an amendment to its S1 documents.  These new stats depict Facebook’s growth and revenue up until March 31st.  The new stats demonstrate once again how profitable and popular Facebook is.

In just one year, Facebook has managed to increase the number of monthly users from 680 million to 901 million.  The number of daily users has also increased from 372 million to 526 million.  About 125 billion friendships are documented on Facebook every single day.  These stats show what a staggering impact Facebook has on our lives.  Even the number of monthly mobile users is remarkable, totalling at 488 million users.

Regarding profit, Facebook’s revenue increased from $731 billion last year to $1.058 billion.  However, the net income of this quarter did decrease from last year’s quarter.  If Facebook’s purchase of Instagram does not pan out then Facebook will have to pay $200 million.  The deal is itself worth $1,010,470,000.  As Facebook users already share 300 million photos every day on Facebook, it made sense for Zuckerberg to buy Instagram.  Facebook’s purchase of Instagram will allow it to further its presence in photo sharing.  Whether or not this billion dollar purchase of Instagram will pay off, only time will tell.  Critics of the purchase claim that Instagram may prove to be a passing trend that will quickly become outdated.  Other criticism is that Instagram will not have any positive effect on Facebook’s number of users or profit.

 

For more on the S-1 Amendment

For more on Facebook’s purchase of Instagram

It looks as if Investor Relations professionals are finally able to embrace social media.  While businesses in other industries have been reaping the benefits from social media for years, the investor relations industry has not.  Now that there are some platforms designed for IR sites, the industry can benefit from social media.

The predominant social media platform that suits IR pros’ needs is StockTwits.  StockTwits’ strategy was to reach out to IR firms and identify how is platform suited their needs.  Some say StockTwits is the most viable option for IR pros who want to get involved in social media, but hopefully it is only the first of many platforms for investor relations.

The development of social media has revolutionized marketing and communication.  Even email has changed in response to the social media revolution.  During the past few years, the debate as to whether or not email is obsolete has surfaced.  Atos, a French information technology company, believes that internal email is unnecessary and have taken steps to eradicate it.

Employees will be banned from sending inter-office emails because according to the CEO of Atos, only 10% of the 200 emails received at the office are actually pertinent, and 18% are simply spam messages.  To highlight how insignificant Atos finds email, Breton, the chairman and CEO of Atos, has not sent out an email in the three years of holding his title.   Instead of communicating over email, employees will communicate over Facebook and instant messaging.  Furthermore, Atos is constantly looking for other, newer forms of social media to better facilitate inter-office communication

Atos may be on to something in their decision to discontinue the use of email.  Email is, quite frankly, a hassle.  Unlike with IM tools, you must send messaging using an email address, instead of a name, and you can’t track conversations as easily via email. Mailboxes constantly fill up with spam and long-winded messages.  Email also lends itself to a more formal communication than does instant messaging or Facebook.  While there is still a place for a more formal exchange externally, it does not seem necessary use within an office.  Communication through social media is less formal, more brief, and usually received and responded to quickly–all these features make it perfect for inter-office communication.  Instead of unopened messages inundating your mailbox, it is preferable to have short, concise messages.  Email isn’t dead yet, but it is unnecessary and time consuming when used for informal communication.

For more on Atos’s “zero-email” policy. 

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