Archives for category: Trufflepig Search Limited Hong Kong

This January we start our third year in business—in L.A. and Hong Kong!

We launched our Trufflepig Search division to help client companies find social media and digital communications, marketing and PR professionals below the executive level. We are proud to have served clients including GE, Gap and Coca-Cola/Japan out of our Hong Kong office, and AEG Live, AutoTrader.com, Forest Lawn and R&R Partners out of Los Angeles.

As the economy builds momentum in 2013, Trufflepig Search is here to help find your next great social media or digital communications team members.

We wish you a profitable new year, full of health, enjoyment, and digital happiness.

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During our last HKSocial, we discussed the upcoming events during Social Media Week Hong Kong, which runs from February 13th-17th. HKSocial highlighted some of the events in the upcoming week with guest speakers involved in a variety of different social media oriented businesses.

Some of the events discussed at this Social Media Week Primer will deal with everything from dating on twitter (“Dwitter”) to the importance of photography in social media (“iPhonography”).  The events discussed in this HKSocial focus on the personal and social aspects of Twitter, Facebook, etc. as well as the business applications of social media.  The breadth of social media events in the upcoming week really showcases how Hong Kong is a hub for social media.

For anyone who was unable to attend this month’s HKSocial, or for anyone who would like to re-experience it, online videos of the event are located here.

This January marks our inaugural year in business, and we just wanted to say “thank you” as we wish you Happy New Year.

We launched our Trufflepig Search division to help client companies find social media and digital communications professionals below the executive level.  And we opened our office in Hong Kong–Trufflepig Search Ltd.– to serve client corporations in Asia.  Our clients include AutoTrader, GE, Gap, Huawei and Coca-Cola/Japan.

As the economy builds momentum in 2012, Trufflepig Search is here to help find your next great social media or digital communications team member in the United States or Asia.

We wish you a new year full of health, enjoyment, productivity and profitability.

Women Media Networks recent event in Hong Kong focused on leadership in an era of rapid change with speaker Jason Oke, regional strategy director at Young & Rubicon.  Sai Pradhan, our Managing Director in Hong Kong, emphasized the importance of networking-based events through WMN.  WMN is a non-profit organization focusing on networking in the Asia Pacific region.

The event was about planning and forecasting for business to be successful in the world of rapid change.  Women Media Networks used examples from marketing, space exploration, the media industry, and the military to explain how to create a successful business in this time of economic evolution.

Women Media Networks has a mission based on three pillars.  The first is to promote individual development, innovation, creativity, and productivity by holding events.  Second, to address the so-called “leaking pipeline” of women filling executive roles, and third is to inspire companies to improve opportunities and benefits for women.

Social Media Week begins in twelve cities across the world featuring free events, workshops, and networking get-togethers.  This biannual conference, first held in 2009, aims to educate and involve people in the upcoming trends of social media.  Each day features a variety of events on different facets of social media, from using social media as a tool to help your business and expand your reach, to managing your privacy and online reputation.

New social media tools are emerging each day and Social Media Week is a great way to ensure that you are up to date with new these new tools, not to mention free.  Everyone from CEOs to artists who use social media for personal branding will find an event targeted at helping them fulfill their goals TrufflePig Search is very excited to participate in Social Media Week in Los Angeles in September and in Hong Kong this February.

EVENT SCHEDULE AND RSVP http://socialmediaweek.org/schedule/

GET INVOLVED http://socialmediaweek.org/get-involved/

Sai Pradhan co-organized and emceed this month’s HKSocial.  Seventy people arrived at 8 am to participate in this event where guest speakers Jay Oatway, Karen Tam, the Assistant Manager of Marketing and Promotions for Harbourcity and Times Square, and Kay Ross, copywriter and consultant, provided suggestions for utilizing social media marketing in business.  Jay Oatway, named “Hong Kong’s answer to Twitter royalty” by Marketing Magazine, led the social media monthly wrap up. Karen Tamspoke on how she used social media to popularize Harbourcity and Times Square as shopping and eating destinations and  Kay Ross stressed the importance of the character biography on Twitter and outlined what not to write.

For the last part of the social, discussion groups listened to feedback about Google+ and Twylah, a new tool which organizes tweets and has built-in SEO.

Technology has been able to reduce work hours for some professions, but for all the PR, marketing and social media professionals we place, hours have increased as file sharing systems and a profusion of smartphones make it all too possible to work from home at all hours. Employees in Hong Kong work 48.4 hours on average per week, 21% more than the International Labour Organization recommends. In a world where it is commonplace for people to work such hours, what should employers do to ensure that employees maintain some semblance of work-life balance but stay productive?

Bess Hepworth runs Bonzapie, a coaching and performance consultancy in Hong Kong, and in a recent presentation for Women’s Media Network, she shared her insights on how to make work environments more fun, which in turn increases productivity and keeps employees creative and happy. We aren’t talking about run of the mill leadership seminars here where employees are being assessed for potential, but simple activities that get everyone up and moving, and create interactive opportunities between people who are otherwise chained to their desks and cubicles.  Incorporating a little fun into the routine can have a big difference on attitudes, moods, and as a result, happiness and stress levels.

Slideshow presentation here.

The accessibility of media shared on platforms like Twitter, Facebook, and Youtube has permanently changed marketing. Michael Stelzner’s report surveyed over 3300 marketers to provide a snapshot of what marketers are up to in business for 2011. 

Here is the complete ‘2011 Social Media Marketing Industry Report.

A few take-aways:

  • The top question marketers wanted answered was on measurement tools to track ROI
  • 93% of those surveyed used some form of social media in their marketing efforts
  • 90% said it was important to their business (key insight: smaller businesses were more likely to agree)
  • A significant 58% of marketers are using social media for 6 hours or more each week and 34% for 11 or more hours weekly
  • 72% of marketers who have been using social media for more than 3 years report it had helped them close business
  • At least 73% of marketers plan on increasing their use of YouTube/video, blogs, Facebook and Twitter
  • 92% of marketers are using Facebook and 75% plan on increasing their activities
  • Blogs remain a strong area of focus for social media marketers, with 75% indicating they’ll increase their blogging activities
  • 73% of marketers will increase their activities on Twitter. Large businesses are most likely to increase their activities on Twitter, with 77% reporting

Trufflepig Search says that social media is essential for business. Targeted exposure, engaging with customers, and upping search engine rankings are just a few of the critical benefits—adding to what social media does for HR, recruiting, customer service, and PR.

by Sai Pradhan, Managing Director, Trufflepig Search Limited, Hong Kong

Trufflepig Search Limited is part of a group of engaged social media practitioners in Hong Kong called HK Social. This month, Jay Oatway, “the most followed man on Twitter in Hong Kong” hosted HK Social’s monthly gathering, and shared his thoughts on the future of social networking using Color, a new photo sharing app, as an example.

Color is fascinating. It capitalizes on the urge we all have to see everything that’s around us, not just from our own angle, but from the other side of the room, providing a visual map of our surroundings.

Here’s how it works:

You post a photo or video publicly when you’re logged in, and your content is streamed to everyone else within 100 feet of your location. You don’t choose your network; this app does it for you. As a result, what you have is a series of images from various perspectives, all of the same location you are in yourself.

Click here to see a demo.

Jay uses the example of the International World Rugby Sevens, a tremendously popular annual event in Hong Kong which took place last month. While quite a few of us in the stands shared photos and comments via Twitter at this notoriously vibrant sporting event, how much more visual information might we have had if several people were using the Color app?

“It’s hard to pinpoint the best use case for this app because it is so unique in design. You can use it to share photos among a group without having to pass the phone around, or you can use it to keep a visual log of not only your life, but of the lives of those you see the most,” writes Ben Parr for Mashable.

It remains to be seen how well this app does in comparison to the slew of new photo and video sharing apps on the market, but we’re looking forward to discovering its many uses.

From Sai Pradhan, Managing Director of Trufflepig Search Limited Hong Kong:

Ripa Rashid, Executive Vice President of the Center of Work-Life Policy was in Hong Kong last week, speaking at a luncheon organized by Asia Society.

I was pleased to see a presentation dedicated to talent retention in China and India and women in the workplace within Asia Society’s March repertoire. Ripa Rashid of the Center of Work-Life Policy recently co-authored an article for Harvard Business Review, ‘The Battle for Female Power in China and India,’ in context of multinational corporations looking to China and India for growth, and within those geographies, female talent, as an important factor. At Asia Society’s luncheon at the Foreign Correspondents Club, Ripa shared some of her key themes and findings from her research. Here are the highlights:

  • The percentage of women at tertiary education levels has increased 10% in the last decade in India and 23% in China. This is evidence of the increasingly highly qualified female talent pool in both countries.
  • 85% of women in India and 83% of women in China are eager to be promoted to the next level, compared to 52% in the U.S. With ambition levels at such a high, women seem poised for professional advancement.
  • Women are reported to show high levels of loyalty to their employers in both countries: 92% in India and 88% in China. I wondered if this meant their pay scales didn’t jump as much as they might. I asked Ripa after the luncheon, and she said that generally speaking, women had different consideration factors than their male counterparts in finding and staying with favourable employers. Factors such as the quality of their teams, their comfort level with company policies, and the fact that the longer they stayed with their employers, the more likely they were to avail of flexible schedules, outweighed the desire for salary bumps.
  • In contextualizing the female talent pool in China and India, Ripa described the various ‘pulls’ on women in these countries. 35% of Chinese women and 52% of Indian women face pressure to drop out after they have their first child. ‘Daughterly guilt’ weighs 88% of women down in China and 70% of women in India, while maternal guilt affects 86% and 62% respectively.
  • She then went on to describe some of the ‘push’ factors. Jobs are becoming more extreme, with longer hours for women in China and India. On average, Ripa shared, they are working between 10-18 additional hours per week compared to their workload three years ago. An astounding statistic indeed.  Prejudice in the workplace affects 55% of women in India (enough for them to consider quitting or pulling back from their jobs) and 48% of women in China. Safety, and practical and cultural barriers to international mobility (considered an important part of professional advancement), are other factors that ‘push’ women in these countries.
  • China’s one-child policy means that it will soon be faced with a graying population, whereas in India, the demographics weigh favourably toward the young but are faced with infrastructural challenges in the country.

Ripa shared a few models that some companies have employed to attract and sustain the best female talent, and help women deal with the various pulls and pushes of the work environment, such as Google India’s Women’s Engineering Award, Intel’s Women at Intel in China, and Cisco’s Extended Flex Program.

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