Archives for posts with tag: Timeline

Facebook is finally introducing Timeline for Business pages at the end of this month.  For personal Facebook pages, Timeline was a substantial change to the social media site’s layout, and this will be the same for Business pages.  Timeline will provide new opportunities for marketing,  so this new Facebook layout should be optimized for your brand.

Here are some simple ways that you can make your Business page stand out:

  • Customizing and organizing the icons that appear underneath your cover photo. It’s easy and effective.  You can move your “Likes” icon so that it doesn’t take up space that could be used for marketing.  These icons can be used for pretty much anything you would like.  You can make an icon a link to your Youtube page, or a link to your events.  The content your icons link to is important, but so is their appearance.  Spend some time selecting images for your icons that look professional and help brand your product.
  • Timeline also offers more freedom in how you display content on your wall.  On Business pages, you will be able to both feature a post–that is make a post larger and more prominent–and pin a post to the top.  Pinning to the Top allows you to keep a certain post at the top of your wall.

The great thing about Timeline is that it effortlessly creates a page to perfectly market your brand.  With just a little bit of effort you can make your Business page stand out from all the others.

For more tips on optimizing your branded page’s Timeline, read this article.

How to measure your influence on Facebook.


Every Tuesday, new changes are rolled out on Facebook, and last Thursday’s F8 Conference introduced big changes to further its mission of making the world more connected.  Mark Zuckerberg did not disappoint at this year’s conference, shedding light on his reasons behind some of the changes.

Let’s face it—whenever Facebook changes its format, people complain until they get used to it and start to embrace the changes.  But does more always mean better? Part of the power of social media is that the user has the power of curation and can choose what to share, giving further value to the content. If everything that Facebook users glance at is automatically shared, it lessens the value of the information available. Making the choice to share something is more meaningful than having it automatically shared. Even though Zuckerberg explained that users will maintain the authority to make other actions more important in Timeline, what is the point of the Ticker if it only captures less interesting updates?

One of the more controversial changes made to Facebook is the use of “frictionless” sharing.  Everything you do on Facebook apps will be visible, either in the news feed or in the seemingly superfluous Ticker.  Zuckerberg thinks that this will enable people to be more connected.  If you listen to something on Spotify, it will show up in the Ticker, at the top right of the screen, and everyone will see what you’re listening to and when you’re listening to it.  Do we really need, or do we even want to know what our friends are doing on a real-time basis, as trivial as what song they are listening to?  Do we really want all this transparency, or as Zuckerberg put it, do you “get closer to your authentic identity when you share everything”?  Only time will tell how people respond to this.  It could be embraced, or it could prove to be a nuisance in this world of already excessive information overload.

The current layout of Facebook is going to be replaced by a layout that is more extensive and detailed, best exemplified in the new feature, Timeline.  Timeline organizes everything that you have done on Facebook and makes it easy to see what was going on at any point in your life.   This change to Facebook sounds fairly interesting, and sounds like it will cause people to spend even more time on their profile going through old photos and statuses. Zuckerberg harped on the point that we will now be able to more fully express our authentic selves, but does more sharing necessarily equate to more authenticity? Maybe Facebook is great because you can be the person that you want to be—popular, witty, attractive, or a world traveler—or seem to be.

If Facebook’s mission is to make the world more connected, than these new changes are steps in the right direction. But most people use Facebook to build deeper connections and conversations with the people already in their lives, not to create new connections with people they don’t know.

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