Archives for posts with tag: betsy berkhemer

This January marks our inaugural year in business, and we just wanted to say “thank you” as we wish you Happy New Year.

We launched our Trufflepig Search division to help client companies find social media and digital communications professionals below the executive level.  And we opened our office in Hong Kong–Trufflepig Search Ltd.– to serve client corporations in Asia.  Our clients include AutoTrader, GE, Gap, Huawei and Coca-Cola/Japan.

As the economy builds momentum in 2012, Trufflepig Search is here to help find your next great social media or digital communications team member in the United States or Asia.

We wish you a new year full of health, enjoyment, productivity and profitability.


Will the convergence of Business Intelligence and Social Media tools lead to more accurate decision-making?

How far off are we from replacing funny videos and photos with solid analytics to make decisions collaboratively and even socially?

That’s the question the IS Associates explored at their February meeting where Betsy was invited to moderate this engaging panel. The panel explored how brands are leveraging these tools in business decisions.

Betsy Berkhemer-Credaire moderated the panel on Business Intelligence for the UCLA Andersons IS Associates. The IS Associates are dedicated to enhancing IT leadership and management; members include senior IT executives, faculty, and students of UCLA Anderson.

Betsy to moderate panel discussing how Business Intelligence and Enterprise Social Media affect managerial decision-making.

Companies are using increasingly creative ways to capture and share information on important business and performance trends. Social media technologies have changed the way individuals engage and communicate and have proven to create reservoirs of expertise and information for companies to leverage. Business Intelligence and Analytics technology use has risen within organizations but challenges remain for leaders making decisions with this information. In this forum, we will examine the convergence of Business Intelligence and Enterprise Social Media tools and discuss their effect on managerial decisions.

This is an annual event for members of the IS Associates organizations and Anderson MBA and FEMBA students. It provides an opportunity for IT business leaders and Anderson students to learn more about each other’s environments and interests, while at the same time to experience a panel discussion for which both the topic and speakers are chosen by the students.

Panel Moderator: Ms. Betsy Berkhemer-Credaire, President, Berkhemer Clayton Inc. and Principal, Trufflepig Search

See Betsy’s complete Bio.
Speakers Include:

Debra Domeyer, CTO, Debra has over twenty-five years of experience in technology. Prior tojoining, she was the Chief Technology Officer at Internet Brands (INET), an internet media company from 2000 to 2008 In 2001, Debra was named one of the top 25 CTOs by InfoWorld Magazine and listed in the ComputerWorld Premier 100 IT leaders.

Nathan Henson, Sr. Dir, Global Account Management, YesMail: Nathan Henson is an Online Marketing and Customer Retention Management expert with 11+ years experience designing and managing the most advanced online programs in existence today. Extensive experience with subscription-based email, mobile and social media marketing programs, having implemented and managed programs for Warner Bros., Nissan/Infiniti, Macy’s, eBay/PayPal, E*TRADE, Kodak, Barclays Global, Apple, Electronic Arts, Wells Fargo, The Body Shop, Los Angeles Times, Hotwire, and many others.

Ken Lin, Program Manager, RPA: Ken Lin’s extensive experience includes leading the sales and delivery of some of his clients’ largest Business Intelligence initiatives, including Microsoft, Hewlett Packard, Intel, Western Digital, Ingram Micro and Johnson & Johnson..

George Lambert, Associate Partner, Business Analytics and Optimization at IBM Global Business Services: Ken has been in the area of marketing analytics and business intelligence at eHarmony, Snap Technologies, Yahoo! and Ticketmaster working on wide array of topics including display ads, websitea, paid search, e-mail, market research and surveys, customer segmentation, and financial analysis.




There has never been a more exciting time to be in public relations, advertising and marketing, thanks to the revolutionizing momentum of social media, online communications and creativity.  The sheer adventure of being at the beginning of a new frontier, a global transformation, a whole new way of looking at communication, it’s exhilarating.

Also it’s confusing, and corporations are wondering—who’s who and where’s where in this new world.  Who really knows what they are doing?  And are most corporate communications departments fumbling as they learn?  Can anyone afford to make mistakes as they learn?

On this threshold comes a new company, called Trufflepig Search, to recruit experienced communications and marketing professionals who are fluent in social media and savvy about how to harness the beast to drive the brand.   Trufflepig Search—we dig deep to unearth the best in social media.  Like the prized animal that can sense where the most delicious mushrooms grow and dig them up unharmed for consumption by people who appreciate the best, we at Trufflepig Search know how to find the best communicators and separate them from the rest.  We bring them to client corporations for consumption as full-time leaders and coaches—the key to corporate social media strategy that works.

With offices in Los Angeles and Hong Kong, Trufflepig Search will launch in January 2011, to serve the hungry consumer brand companies who desperately need strategic communicators who can navigate and capture social media for their brands.   Launched as a separate division of respected executive search firm Berkhemer Clayton, Trufflepig Search will capture the category.  Our goal is that inside three months, corporate communications executives will think Trufflepig when they need one or a team of social media pro’s.

The team-members we place will transform your company for the digital age.

“We dig deep to recruit the best in social media,” let us know what you think of this tagline on our Facebook page, Twitter, or join our LinkedIn group; comments, follows, and likes welcome. And look forward to our website launch in January 2011!



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