Archives for the month of: November, 2011

These are the  growing social media tools that will undoubtedly be indispensable in the upcoming year.

  • Content marketing, which has had some power as a social media tool in the past, will in the upcoming year become extremely influential, due, in part, to the now widespread knowledge of how to optimize SEO and how to manage customer relationships.  We’ve reached a period where marketers must have a variety of skills, from using online resources, to knowing how to edit a video.
  • In addition to having a variety of skills, marketers must also now be able to integrate marketing, technology, and data.  This is what Marketing Technologists and Marketing Scientists have specialized in.  The focus on this integration is going to be even more important in the upcoming year and is why marketers need to have knowledge of the entire spectrum of social media.
  • With Facebook, Linked In, and Reddit leading social media, it is vital not just to have a page, but to constantly update it and gain more influence.  Knowing the influence of your social media is a necessity for having an effective social media site.  Sites like Klout and PeerIndex, which put a number to your influence on social media, are incredibly helpful in figuring out what exactly your influence is and how you can improve it.
  • Social Media, with its inherent translucence, has created some potential problems with privacy and security–on both the individual and organizational level.  That is why, the last tool we’re thankful for is social media security.

For more on these growing tools and more, read this.

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Excitement over Google+ may be waning, but Google still unveiled their much-anticipated branded pages hoping to stir up enthusiasm for the social network. Vic Gundotra, Google SVP of Social Business, said, “we want to make sure you can build relationships with all the things you care about from local businesses to global brands”.  Apparently, we see the only feature that differentiates the branded pages from the personal pages is a square icon on the branded pages.For more information on Google+’s branded page features, read the article here.

For more on Google+, and if it is worth the hype.

Women Media Networks recent event in Hong Kong focused on leadership in an era of rapid change with speaker Jason Oke, regional strategy director at Young & Rubicon.  Sai Pradhan, our Managing Director in Hong Kong, emphasized the importance of networking-based events through WMN.  WMN is a non-profit organization focusing on networking in the Asia Pacific region.

The event was about planning and forecasting for business to be successful in the world of rapid change.  Women Media Networks used examples from marketing, space exploration, the media industry, and the military to explain how to create a successful business in this time of economic evolution.

Women Media Networks has a mission based on three pillars.  The first is to promote individual development, innovation, creativity, and productivity by holding events.  Second, to address the so-called “leaking pipeline” of women filling executive roles, and third is to inspire companies to improve opportunities and benefits for women.

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