Archives for posts with tag: social media growth

Social media for business encompasses more than the average person’s Facebook status update or Tweet about the latest viral video. For companies, social media offers a range of opportunities to connect and engage with their target audience with more targeted ads, direct engagement with potential and current customers, and unique branding opportunities, just to name a few of the possibilities.

At Trufflepig Search, we know it takes much more than a registered company page on Facebook to maximize the potential of social media. How do you increase followers? Are you producing content of value to your customers and clients? How do you handle negative feedback or legal compliance in your industry?

To launch a successful social media campaign, there are critical factors: strategic goals, implementation, and fine-tuning of the tools to reach the target audience:

(1) Strategists plan campaigns and decide for using social media for the company. They determine the budget and feasibility of initial social media use, and decide how the company will choose to improve the campaign most practically and efficiently. Often strategists manage additional aspects, depending on the size of the company and its social media budget.

(2) Implementers and engagers (whose duties are often distributed among marketing, communications, sales, HR, and customer service) get the firm’s social media platforms up and running. This involves the design, content, and engagement that go into creating successful social media pages that communicate the company’s culture and goals. They also manage the personal representation of the organization and become most valuable once a social media interface is established. This role serves as the basis by which the company maintains good communication with its relevant clients, bloggers, or influencers. Implementers typically interact directly with customers so it is essential that they are well-trained in the company policies.

(3) Technologists who manage the marketing technology and tools are essential after the first implementation phase because social media is constantly changing and tools are constantly being created. Social media maximization demands constant re-evaluation to better suit customer needs, enhance the brand, and offer genuine value as a thought leader. Technologists are often developing apps, collecting metrics, and reviewing analytics to judge which tactics are effective and which need revamping.

Read an in-depth analysis of the different roles and skill sets that fall within these categories of social media professions on Quora. Our response is also shared in the discussion.

Since 2010, Twitter celebrated its 5th birthday and LinkedIn now reaches over 100 million users—needless to say, social networks are still growing rapidly and are retaining their user base as well. Facebook moved to business pages, Youtube is growing its popularity abroad, and the advancements of mobile devices took these services on the go. Social media is not going away. Last year’s impressive growth statistics pale in comparison to this year’s. LinkedIn alone posted 100% user growth over the past year, breaking the 100 million user mark.

By constantly re-evaluating audience needs and adjusting accordingly, many have managed to attract and retain users amidst a growing need for managing enormous numbers. Trufflepig Search uncovers the best experts making this growth possible for companies, agencies, and non-profits.

Here are the exploding numbers from Jake Hird of Econsultancy on the expansion of social media’s biggest players in a comparison of 2010’s users with those of today.

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