Archives for posts with tag: business-to-consumer

The accessibility of media shared on platforms like Twitter, Facebook, and Youtube has permanently changed marketing. Michael Stelzner’s report surveyed over 3300 marketers to provide a snapshot of what marketers are up to in business for 2011. 

Here is the complete ‘2011 Social Media Marketing Industry Report.

A few take-aways:

  • The top question marketers wanted answered was on measurement tools to track ROI
  • 93% of those surveyed used some form of social media in their marketing efforts
  • 90% said it was important to their business (key insight: smaller businesses were more likely to agree)
  • A significant 58% of marketers are using social media for 6 hours or more each week and 34% for 11 or more hours weekly
  • 72% of marketers who have been using social media for more than 3 years report it had helped them close business
  • At least 73% of marketers plan on increasing their use of YouTube/video, blogs, Facebook and Twitter
  • 92% of marketers are using Facebook and 75% plan on increasing their activities
  • Blogs remain a strong area of focus for social media marketers, with 75% indicating they’ll increase their blogging activities
  • 73% of marketers will increase their activities on Twitter. Large businesses are most likely to increase their activities on Twitter, with 77% reporting

Trufflepig Search says that social media is essential for business. Targeted exposure, engaging with customers, and upping search engine rankings are just a few of the critical benefits—adding to what social media does for HR, recruiting, customer service, and PR.

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By Fred Clayton, Principal, Trufflepig Search

No, social media marketing is not limited to consumer marketing. Surveys show that business-to-business enterprises have surpassed consumer companies in every category of social media usage except one, advertising. B2Bs have harnessed the power of social media to establish themselves (either the company and/or the executives) as thought leaders in their industry, and to get crucial “crowdsourced” feedback which enables quick changes to business products and services in the market, and aids in accelerating new developments. If you are a B2B still pondering the question: “Where is the ROI for me in social media,” read this article:

What the Future Holds for B2B Social Media Marketing

Promoting a brand through social media is no longer unique or novel — it’s simply the norm.  From Starbucks to taco trucks, the use of social tools like Facebook and Twitter to spread awareness about a business to customers is widespread because that’s where brands find prospective customers and engage with existing patrons. But what about the use of social media between businesses… Continue Reading, Click Here

 

 



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