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In today’s super-connected world, brands must remain tech-savvy to stay relevant and prove their value to customers who are online more than ever.  A recent Bloomberg article reports how the automotive industry has adapted to the needs of its customers on the web.

In the article, Johan de Nysschen, Audi’s U.S. chief, says that people are accustomed to the benefits of connectivity intheir everyday lives, so car companies shouldn’t expect drivers to be isolated from what’s happening around the world when they get into their vehicles.

Here’s how a few car companies are keeping up with customer needs, according to Chris Reiter and Tim Higgins at Bloomberg:

Toyota: just announced last week that they will begin work on Toyota Friend, a social network for Toyota owners, details to be announced soon.

BMW: allows users to lock their cars and turn on the heat remotely via a smartphone app.

Ford: lets users play music on voice command and have their tweets read out loud.

Audi: will add real-time traffic data to its navigation service in Europe later this year.

Mercedes: provides Internet access (full while stationary, restricted when driving!) in select models.

Read more here.

There has never been a more exciting time to be in public relations, advertising and marketing, thanks to the revolutionizing momentum of social media, online communications and creativity.  The sheer adventure of being at the beginning of a new frontier, a global transformation, a whole new way of looking at communication, it’s exhilarating.

Also it’s confusing, and corporations are wondering—who’s who and where’s where in this new world.  Who really knows what they are doing?  And are most corporate communications departments fumbling as they learn?  Can anyone afford to make mistakes as they learn?

On this threshold comes a new company, called Trufflepig Search, to recruit experienced communications and marketing professionals who are fluent in social media and savvy about how to harness the beast to drive the brand.   Trufflepig Search—we dig deep to unearth the best in social media.  Like the prized animal that can sense where the most delicious mushrooms grow and dig them up unharmed for consumption by people who appreciate the best, we at Trufflepig Search know how to find the best communicators and separate them from the rest.  We bring them to client corporations for consumption as full-time leaders and coaches—the key to corporate social media strategy that works.

With offices in Los Angeles and Hong Kong, Trufflepig Search will launch in January 2011, to serve the hungry consumer brand companies who desperately need strategic communicators who can navigate and capture social media for their brands.   Launched as a separate division of respected executive search firm Berkhemer Clayton, Trufflepig Search will capture the category.  Our goal is that inside three months, corporate communications executives will think Trufflepig when they need one or a team of social media pro’s.

The team-members we place will transform your company for the digital age.

“We dig deep to recruit the best in social media,” let us know what you think of this tagline on our Facebook page, Twitter, or join our LinkedIn group; comments, follows, and likes welcome. And look forward to our website launch in January 2011!

 

 

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