Archives for posts with tag: job search

Sai Pradhan, Managing Director, Trufflepig Search Hong Kong, was featured on the keynote panel at the Women Media Networks last month.  The two others who spoke at the panel were Jocelyn Liipfert, Head of Social Media at TBWA, and Jay Oatway, digital consultant and author of Mastering Story, Community and Influence: How to Use Social Media to Become a Social Leader.  Jocelyn, Jay, and Sai together stage the popular #HKSocial–a networking event focused on the power of digital and social media.

Sai explains how LinkedIn helps recruiters:

“In my experience as a headhunter for PR and communications positions, we do use LinkedIn, but very selectively. It’s a research tool, but we develop candidates more by personally reaching out to existing contacts and to sources in our networks and by developing specific research to find top talent for the position we are handling. So, yes, while professionals who are keeping an eye out for new opportunities should certainly create and use LinkedIn profiles, it cannot be the only way, nor should it consume all your job seeking time. But if you are on LinkedIn do make it easy for a recruiter to contact you.”
For more of Sai’s discussion on the WMN panel.

Advertisements

Our very own Sai Pradhan, Managing Director of Trufflepig Search in Hong Kong was interviewed and featured in a story featuring Hong Kong’s ‘Digital Dreamers’–the digital and social media entrepreneurs making a deep impact in the Asia Pacific’s digital scene.

Sai is focused on recruitment of social media-savvy communications and marketing talent for client organizations.  Prior to her appointment to head the Hong Kong office, she was an Associate in the corporate communications and marketing speciality practice at Los Angeles-based Berkhemer Clayton, retained executive search consultants.  Previously with public relations agencies Ruder Finn and Fenton Communications, she has worked with a range of clients and industries, handling messaging, branding, positioning, corporate social responsibility, and media relations.

 Photo Credit: TimeOut.com.hk

A few highlights from Sai’s conversation with TimeOut Hong Kong:

How do you find your candidates?
If it’s a Hong Kong position, there are four or five names I can name off the top of my head, mainly because I’m so ingrained with the social media community here.

Describe the ideal candidate.
The ideal candidate in Asia is someone who can speak multiple languages, so if it’s a position in China it would be a bit silly to go with someone who only speaks English.The placements I’ve done have been 90 percent expat, but I don’t want to classify because it’s such a blurry line.


Is the salary which clients offer here on par with other cities in the world?
Of course, but you need to take into account that people don’t pay so much tax here, so base salaries are a little lower. In general, social media jobs tend to be a bit overpaid, that’s what I have been finding; just a little more than your average PR job.

Why is that?
I think perhaps people based in Asia feel less need to educate themselves on it than their counterparts elsewhere.

How educated do you need to be to succeed?
I’ve seen a lot of people just take it upon themselves to become the digital or socialmedia person within their company, but If you don’t understand whatever is applicable to your role, like brand messaging, then you’re going to be quite lost.


But isn’t it true that Hong Kong is far behind other world cities?

 


Complete Interview at TimeOut HK’s website

For more on Sai’s take on social media in China

The volume and constant flow of today’s online information can make it difficult to stand out in the sea of resumes and profiles, often making it difficult for recruiters to pinpoint the right candidates. The applicants who possess qualities suited for the company may not put as much time into polishing their personal profiles as they do their resumes and cover letters.

Trufflepig Search sees social networking sites as a hub of opportunities for people to not only stay connected, but also a place for prospects to market themselves as potential employees. The search power that comes with being part of a social network—because it is social—creates more chances for recruiters to recognize a candidate with a history of engagement in industries relevant to the hiring company. Sites like LinkedIn, in particular, are especially useful for showcasing accumulated experience in the workforce because of its professional focus on networking.

In her article, “Everybody’s Business,” Margaret Milkint of Best’s Review advises jobseekers to become proactive in the virtual world so that employers can spot a prospective candidate: “Merely joining a social network is equivalent to hiding in the corner at a networking event. With your original goal in mind, participate! Search for and link to, friends or follow people who can add value. Join relevant groups; monitor or post jobs; and share interesting links and insightful remarks. … demonstrate a willingness to act … by participating in the conversation.”

LinkedIn even provides its users with a profile-building checklist to maximize their exposure to recruiters. Use it!

%d bloggers like this: