Archives for posts with tag: social media today

Since 2010, Twitter celebrated its 5th birthday and LinkedIn now reaches over 100 million users—needless to say, social networks are still growing rapidly and are retaining their user base as well. Facebook moved to business pages, Youtube is growing its popularity abroad, and the advancements of mobile devices took these services on the go. Social media is not going away. Last year’s impressive growth statistics pale in comparison to this year’s. LinkedIn alone posted 100% user growth over the past year, breaking the 100 million user mark.

By constantly re-evaluating audience needs and adjusting accordingly, many have managed to attract and retain users amidst a growing need for managing enormous numbers. Trufflepig Search uncovers the best experts making this growth possible for companies, agencies, and non-profits.

Here are the exploding numbers from Jake Hird of Econsultancy on the expansion of social media’s biggest players in a comparison of 2010’s users with those of today.

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Most company blogs feature what strategist Mark Schaefer describes as the “killer P’s”: pronouncements, promotions, and product descriptions. The content is typically no different than what you’d find in the pressroom of the company website or the product line information, and offers little more. In fact, these blogs exist more because a company should have a blog, rather than sharing value-added information to the audience.

Interestingly, “only 22% of the Fortune 500 [companies] blog, compared to 45% of the Inc 500, and about 80% of non-profits”—a trend that may surprise many. Mark Schaefer has combed hundreds of company blogs and shared 10 companies that are doing blogging right. Each blog is different, with a different goal, and varied audience. There are many more high technology blogs worth checking out but for these purposes the best Fortune 500 non-tech blogs are listed.

The 10 Best Corporate Blogs in the World

My reaction to most company blogs: “Blah, Blah and Double Blah!”

I recently taught a class on corporate blogging at the amazing social media marketing graduate program at Rutgers University.  In my research for the class, I pored through hundreds of websites looking for examples of the best company blogs in the world

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