Archives for posts with tag: 2011

Candidates who used to seek out ways to impress their interviewer at the expense of their own personality are fading out, even in this changing economy. In the new age of employment, the new-millennium workplace features an environment where potential employees interview the company just as critically as the company interviews them. These employees seek to find a company whose brand complements their own personal brand instead of changing their personal brand to reflect that of the company as was seen frequently with the baby-boomer generation. What’s more, companies are increasingly focused on hiring employees whose personal brands align with their company brand—“cultural fit”. Employees who fit the corporate culture of their company tend to take more pride in their work and offer ideas consistent with company goals.

We would welcome your feedback, see The New Rules of Job Interviewing for Boomers by Liz Ryan for some advice on successful interviews today.

Read Liz Ryan’s article in full here.

My inbox is deluged with job-search queries. That’s understandable: the job market remains tepid, and Kiplinger’s doesn’t see the unemployment rate dropping below 9% this year.

Some of my correspondents want suggestions on job-search direction or particular employers. Most of them do not. The vast majority of folks seek guidance…



By Fred Clayton, Principal, Trufflepig Search

No, social media marketing is not limited to consumer marketing. Surveys show that business-to-business enterprises have surpassed consumer companies in every category of social media usage except one, advertising. B2Bs have harnessed the power of social media to establish themselves (either the company and/or the executives) as thought leaders in their industry, and to get crucial “crowdsourced” feedback which enables quick changes to business products and services in the market, and aids in accelerating new developments. If you are a B2B still pondering the question: “Where is the ROI for me in social media,” read this article:

What the Future Holds for B2B Social Media Marketing

Promoting a brand through social media is no longer unique or novel — it’s simply the norm.  From Starbucks to taco trucks, the use of social tools like Facebook and Twitter to spread awareness about a business to customers is widespread because that’s where brands find prospective customers and engage with existing patrons. But what about the use of social media between businesses… Continue Reading, Click Here



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