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Will the convergence of Business Intelligence and Social Media tools lead to more accurate decision-making?

How far off are we from replacing funny videos and photos with solid analytics to make decisions collaboratively and even socially?

That’s the question the IS Associates explored at their February meeting where Betsy was invited to moderate this engaging panel. The panel explored how brands are leveraging these tools in business decisions.

Betsy Berkhemer-Credaire moderated the panel on Business Intelligence for the UCLA Andersons IS Associates. The IS Associates are dedicated to enhancing IT leadership and management; members include senior IT executives, faculty, and students of UCLA Anderson.

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The most popular discussion on LinkedIn’s “Intelligent Social Media” Group asks a pressing question about social media ownership within companies: Who should own the social media responsibility in corporations? Obviously, this is a loaded question with multi-faceted answers but the best discussions on LinkedIn generally are. Jay Baer, founder of Convince and Convert, and Amber Naslund break down this frequently complicated issue in terms of football. Even if you’re not a sports fan, the analogy is easy to understand and implement for any sized organization.

The coaching staff can be large or small but should represent many different departments including Marketing, PR, Communications, Investor Relations, HR, Customer Service, and IT—just to name a few. The players are the listeners and implementers, they are the ones making it happen on the ground level and interacting with customer conversations directly. They should be well-trained and well-versed in the tools and procedures and managed accordingly. The participants that develop the strategies for each facet of social media represent The Booth. The Booth may not require daily involvement but is important to developing a strategy that will increase ROI and accomplish communication goals rather than just being present without any real objective.

3 Key Roles to Make Your Social Team Scalable

One of the continuous discussions and questions surfacing in the social media chatterbox is that of “who owns social media?” Is it marketing? Public relations (PR)? Customer service? Continue Reading…

 

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