Archives for posts with tag: starbucks

Companies are proving that Twitter gives their brand a voice that stands out and encourages a dialogue between the companies and the community.  Twitter is a place to be yourself and speak your mind, and successfully branded Twitter pages have done just that.

Consumers are able to have a dialogue with a company through social media, instead of only viewing traditional advertising.  Many companies approach social media differently, and what works for one company, may not work for another.  Some businesses create an individual persona for their social media accounts (like using the voice of the CEO or specific employer), others create a  forum led by customer comments and conversations, but all successful social media campaigns create a unique voice for their brand that serves to enhance and support their overall mission.

  • Starbucks perfectly exemplifies the community-based dialogue that can be accomplished on social media. On Twitter, Starbucks responds to both compliments and complaints, even if it is simply someone tweeting about their morning cup of coffee.  Starbucks has established a brand voice that is engaging by tweeting daily to specific Starbucks customers.
  • Coca-Cola is another dialogue-driven social media campaign.  Most of their tweets are  written to specific Twitter users who have engaged  with the brand.  Like Southwest and Starbucks, Coca-Cola creates a personalized brand by creating conversations with customers.   
Advertisements

40% of the top 100 brands are all on Instagram.  Out of the top 100 brands, 37 regularly post photos, and 17 of these 37 brands have over 10,000 followers each.  The top 10 brands on Instagram have a 96% engagement.  

Instagram can easily help you optimize content by noting which photos garnered the most feedback, and what time during the day you get the most feedback from followers. However, make sure not to post photos that are overtly promotional– top brands on Instagram post photos to build their brands, not promote.

Instagram’s new business blog features MTV, Starbucks, Victoria’s Secret, EOnline, and Burberry as the most followed brands on Instagram.  MTV is the most popular Instagram profile with over 846,000 followers. These accounts all try to post photos that they think their users will enjoy and ultimately comment on or “like” instead of photos that directly promote their brand. Successful companies become tastemakers on instagram instead of touting their products endlessly.   

Not every company is suited to Instagram.  As shown by a study in April, Instagram’s users are predominantly in the 18-35 age range.  The most popular companies on Instagram are product-driven brands that appeal to younger generations, if your brand doesn’t fall into that category it will probably be difficult to market your company towards that demographic.  

Instagram allows businesses to grow their mobile audience–the next frontier in social media.  

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