Ask any expert, mobile is the future of social media.  Online media is integral to the success of many businesses, and mobile social media sites are gaining traction with the  increasing number of smartphones users.  Instagram started out 2012 with approximately 15 million users and has grown to 80 million users in seven months.  Instagram surpassed Foursquare, a mobile site that had been available for a year longer and on more mobile phones.  Since Facebook’s acquisition of Instagram, Instagram has 100 million users as well as 11 million daily users (up from 860,000 daily users).  

With the prevalence of smart phones comes a greater demand for websites optimized for mobile use.  More importantly, as mobile use becomes more the norm, consumers will grow frustrated with companies that have not optimized accordingly, sometimes tarnishing the brand’s public image.  Businesses that do not have an innovative and user-friendly mobile site automatically put themselves behind businesses that have invested in mobile technology.  Even though about half of Facebook’s 900 million users access the site from their mobile phone, Facebook has had difficulty in optimizing its mobile site.  Facebook’s acquisition of Instagram will hopefully help Facebook become more mobile-friendly.  

Mark Zuckerberg has explained that Facebook’s acquisition of Instagram does not mean that Facebook intends to integrate the two. He said earlier this month, “We want to help it grow to hundreds of millions of users. We have no agenda into making them going into our infrastructure. We’re going to do the things we would have done if they were an Open Graph partner, but we’ll be able to prioritize them.”

For part 1 of our instagram series, click here

For more on Instagram

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