Facebook’s underwhelming stock performance and the recent flight of some of their top executives has prompted people to hypothesize how the company will appease its investors.  Facebook needs to create more of demand for its stock; it has been rumored that Facebook may cease to be a free service, but in light of its disappointing IPO this may be the best way to boost revenues. Of course, they will have to have some free services to keep their user base, but they could benefit from some paid features.

Facebook just unveiled a new feature where companies can pay to promote posts and status updates.  Having to pay to promote posts on Facebook is not by itself a terrible feature, but it does go against the open access that made these social networks so successful in the first place.  While many social media tools, such as LinkedIn, do have options that require fees, the potential problem with this paid promotions feature is that it could diminish their user base.

It’s too soon to tell if having paid accounts would destroy Facebook. While having to pay for an account would undoubtedly unrage users, Facebook is so popular and so often used that people may just pay the fee instead of taking the hassle to switch over to a rival site, such as Google+.

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