When Google+ was released a little over a year ago, it was marketed as a competitor to Facebook.  While Google+ has failed to reach the level of popularity and profitability of Facebook, it has not failed as a site.  The potential of Google+ is in its being an extension of Google, not in its attempt to be a social networking site.

Insiders view Google+ as a tool for supporting already-established internet tools, such as Google and Youtube.  This month Google+ introduced more features designed to integrate different Google tools into its interface. The Events feature on Google+ will be compatible with Google calendar and allows you to invite people who are outside your circles.  Google+ connects the different Google tools, such as mail, google search, and now the calendar, into one organized site.

From our view, people don’t engage with companies on Google+ as much as they do on Facebook, which makes it less successful as a marketing tool.  From the recruiting standpoint, the vast majority of users aren’t active enough on the site to make Google+ as worthwhile as LinkedIn, or even Facebook, for this purpose.

Google+ does beat Facebook at video-chatting.  The Google+ video-chatting feature allows users to form “hangouts” with many users on site.  Organizations, such as news organizations, can use such hangouts to live-stream interviews and take questions from a virtual and interactive audience.  

Finally, the mobile site for Google+ is more accessible.  As mobile is becoming an increasingly important market for social media, the Google+’ user-friendly mobile app gives it a possible advantage against Facebook.

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