These are the  growing social media tools that will undoubtedly be indispensable in the upcoming year.

  • Content marketing, which has had some power as a social media tool in the past, will in the upcoming year become extremely influential, due, in part, to the now widespread knowledge of how to optimize SEO and how to manage customer relationships.  We’ve reached a period where marketers must have a variety of skills, from using online resources, to knowing how to edit a video.
  • In addition to having a variety of skills, marketers must also now be able to integrate marketing, technology, and data.  This is what Marketing Technologists and Marketing Scientists have specialized in.  The focus on this integration is going to be even more important in the upcoming year and is why marketers need to have knowledge of the entire spectrum of social media.
  • With Facebook, Linked In, and Reddit leading social media, it is vital not just to have a page, but to constantly update it and gain more influence.  Knowing the influence of your social media is a necessity for having an effective social media site.  Sites like Klout and PeerIndex, which put a number to your influence on social media, are incredibly helpful in figuring out what exactly your influence is and how you can improve it.
  • Social Media, with its inherent translucence, has created some potential problems with privacy and security–on both the individual and organizational level.  That is why, the last tool we’re thankful for is social media security.

For more on these growing tools and more, read this.

Advertisements