In today’s super-connected world, brands must remain tech-savvy to stay relevant and prove their value to customers who are online more than ever.  A recent Bloomberg article reports how the automotive industry has adapted to the needs of its customers on the web.

In the article, Johan de Nysschen, Audi’s U.S. chief, says that people are accustomed to the benefits of connectivity intheir everyday lives, so car companies shouldn’t expect drivers to be isolated from what’s happening around the world when they get into their vehicles.

Here’s how a few car companies are keeping up with customer needs, according to Chris Reiter and Tim Higgins at Bloomberg:

Toyota: just announced last week that they will begin work on Toyota Friend, a social network for Toyota owners, details to be announced soon.

BMW: allows users to lock their cars and turn on the heat remotely via a smartphone app.

Ford: lets users play music on voice command and have their tweets read out loud.

Audi: will add real-time traffic data to its navigation service in Europe later this year.

Mercedes: provides Internet access (full while stationary, restricted when driving!) in select models.

Read more here.

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