Will the convergence of Business Intelligence and Social Media tools lead to more accurate decision-making?

How far off are we from replacing funny videos and photos with solid analytics to make decisions collaboratively and even socially?

That’s the question the IS Associates explored at their February meeting where Betsy was invited to moderate this engaging panel. The panel explored how brands are leveraging these tools in business decisions.

Betsy Berkhemer-Credaire moderated the panel on Business Intelligence for the UCLA Andersons IS Associates. The IS Associates are dedicated to enhancing IT leadership and management; members include senior IT executives, faculty, and students of UCLA Anderson.

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